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The business logic behind a cup of coffee

The business logic behind a cup of coffee

Everyone may have a coffee dream in mind. Most of the offline coffee shops don't make money. Zhang Shengwu, who is experienced in the catering industry, told China Business Daily that investment in decoration costs hundreds of thousands of yuan, equipment costs 400000 to 500000 yuan, and stores in good locations have to carry tens of thousands of yuan in rent every month. Selling coffee alone does not make money, but the business opportunities derived from selling coffee are profitable.

2014-08-27
A stroll in Tainan Lane: selling Dianliaoguo Coffee with laughs and stories

A stroll in Tainan Lane: selling Dianliaoguo Coffee with laughs and stories

There is an owner who can tell stories and make coffee in Liaoguo Coffee. The name "storytelling coffee shop" is more suitable for the spot in the corner of the shop. There is an alley between the public hall on Civil Rights Road (Wu Garden and Wen Center) and Shanghai Huadu Xiaolongbao. After parking the car and walking in, there is a remaining red brick wall of Wuyuan on the left, and turn into the alley on the right, Liao Guoka.

2014-07-25
Coffee common sense coffee aroma in Paris, France in the 17th century

Coffee common sense coffee aroma in Paris, France in the 17th century

I've been going to many cafes in recent years, and I'm getting bored. I often daydream about the old cafes, the old beauties that can only be read in books but cannot be experienced in person. For example, when it comes to cafes in Paris today, people's first impression is the relaxed and enjoyable atmosphere of relaxed seats in the shade of trees or in the Arbor. But in the past, Parisians drank coffee, which was not like this at all. Straight

2015-06-12
Human Resource Management of Nestle Company operated by Cafe

Human Resource Management of Nestle Company operated by Cafe

Nestl é, founded in 1867, is the largest food company in the world, ranking among the top 50 in the world, and its scale is so large that it is impossible to accurately count the type and quantity of its products. 8500 kinds of food, beverage and medical products all use the Nestl é brand, coupled with a variety of different packaging, specifications, Nestle products have more than 22000 kinds. The reason why Nestle

2015-08-13
How to make a wonderful life with a cup of coffee?

How to make a wonderful life with a cup of coffee?

Li Songting (first from right) and his entrepreneurial team. (file photo) the creators work in the cafe. (file photo) in different cafes on a midsummer afternoon, it is so pleasant to sit in a quiet space, drink a cup of fragrant coffee and share the joys and sorrows of starting a business with three or five bosom friends. Nowadays, such scenes are often played out on Dr.OG COFFEE (Doctor Coffee). Dr.O

2015-08-21
Characteristic excellent Cafe American boutique Blue bottle Cafe successful business model of Blue bottle Cafe

Characteristic excellent Cafe American boutique Blue bottle Cafe successful business model of Blue bottle Cafe

Recently, I suddenly see Blue Bottle Coffee more frequently, which may be related to the domestic coffee craze, so by the way, learn more about this coffee chain from the San Francisco Bay area of the United States. Name: Blue Bottle Coffee founder: James Freeman Founding time: 2002 location: Oakland, Bay area, USA (Oakland,Ca

2016-02-03
Burundian Coffee Flavor with Fruit Flavor introduction to the characteristics of Fine Coffee beans in Manor area

Burundian Coffee Flavor with Fruit Flavor introduction to the characteristics of Fine Coffee beans in Manor area

Due to ethnic divisions, the chaos of Burundian coffee has been going on for a long time, with a large number of raw beans mixed with the old and new, making this coffee unsuitable for grading. This coffee is rough but mild, and has characteristics similar to Kenyan coffee. The flavor is sweet and fruity, with a slightly spicy finish. Dry aroma (1-5): not suitable for wet aroma

2016-08-09
The recollection of Nestle Coffee pouring Milk incident the latest news of Nestle coffee brand

The recollection of Nestle Coffee pouring Milk incident the latest news of Nestle coffee brand

I believe many people are all too familiar with Nestle Coffee, and the incident of pouring milk from Nestle milk powder a few years ago also caused a sensation. The delicious Nestle coffee seems to be feeling extremely bitter. At the beginning of the new year, Nestl é began a vigorous campaign to pour coffee, picking up dairy farmers to pour milk. Nestl é confirmed to the media that the Dongguan Nestle Coffee Factory destroyed 400 tons of coffee and destroyed the product.

2015-12-14
Introduction to the development, classification and correct operation of San Douke roaster

Introduction to the development, classification and correct operation of San Douke roaster

Mellow is never abstract, because you know where it comes from. For you, fragrant mellow has its own definition and expectations, even if it seems very small, we also know what every bit means to you. You focus on every bit of mellow, we focus on every bit of you. San Douke Coffee Technology was founded in March 2012, and we couldn't find a coffee roaster that was good enough, so we decided to start from

2015-12-10
What is

What is "Honey Process"?

Http://blog.seattlecoffeeworks.com/roastery/earth-honey-process/ do you know where coffee comes from? Today, we have carefully prepared this article for your readers. The article gives a rough account of how coffee beans change from fruit to mellow coffee. Among them, we focus on the raw bean treatment process of coffee, as well as

2015-07-23
Coffee knowledge: introduction to the anatomy of coffee fruit and the grade of honey treatment

Coffee knowledge: introduction to the anatomy of coffee fruit and the grade of honey treatment

1. Coffee fruit anatomy map Coffee fruit is divided into five layers, as shown in the figure: these five layers are: 1. Skin/Pulp: the outermost layer of coffee beans is covered with berry-like skin and pulp. In addition to the natural sun method, coffee beans treated by other methods must remove the skin and flesh within a few hours after picking. Similar to it is the cherry we often eat, but different

2015-12-09
Coffee shop business opportunities and business models coffee shop entrepreneurship

Coffee shop business opportunities and business models coffee shop entrepreneurship

Everyone may have a coffee dream in mind. Most of the offline coffee shops don't make money. Zhang Shengwu, who is experienced in the catering industry, told China Business Daily that investment in decoration costs hundreds of thousands of yuan, equipment costs 400000 to 500000 yuan, and stores in good locations have to operate with tens of thousands of yuan in rent every month. Selling coffee alone does not make money, but the business machine derived from selling coffee

2015-09-02
Challenge Starbucks, small coffee can make a big difference.

Challenge Starbucks, small coffee can make a big difference.

With the increasing prosperity of our economy, cafes are springing up like bamboo shoots after a spring rain. There are all kinds of coffee shops in the CBD business district, office district and even the streets of residential areas in first-tier cities.

2014-05-26
Coffee beans are unsalable. Canon Pan has the right to price.

Coffee beans are unsalable. Canon Pan has the right to price.

Price control has always been a prominent feature of coffee bean cultivation and production in Yunnan, but this situation is expected to change. By the end of 2015, Yunnan coffee prices will not have to refer to those in the New York futures market.

2014-05-30
The rise of

The rise of "clothing + Coffee" mash-up mode in coffee industry

Nowadays, it is not uncommon for coffee shops in shopping malls to gather together, as is the case in Hangzhou. Careful people can find that it is normal to have 3-5 coffee shops in a shopping mall. In the past two years, the rapid development of the coffee industry in China has made people have to give a thumbs up, precisely because the Chinese market has great potential, even a lot of

2015-06-12
Coffee Book recommendation: boutique Coffee Collection

Coffee Book recommendation: boutique Coffee Collection

Suitable for people: TX who has a certain understanding of coffee roasting, raw beans and boutique coffee, the main contents of technical people in coffee practitioners: the changes brought by the trend of boutique coffee to the coffee industry, the roasting practice of boutique coffee, the views of SCAA and boutique coffee (including popular certification and cup testing, etc.) ways to buy coffee: Amazon, JD.com and other stores all sell "Coffee products" published a few years ago.

2014-09-03
Omotesando Koffee HongKong popular cafes in Hong Kong

Omotesando Koffee HongKong popular cafes in Hong Kong

Which is the most popular coffee shop in Hong Kong recently? of course, the next recommended coffee shop comes from Tokyo Omotesando koffee Cafe, whose name is the literal translation of Taishandao. Before it landed in Hong Kong, this cube coffee shop was already quite famous in Tokyo. Friends in the coffee circle know all about it. First, let's review the day before yesterday and post by hand.

2016-07-27
Robusta, one of the most important coffee tree varieties in the world.

Robusta, one of the most important coffee tree varieties in the world.

Robusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robsta species was originally a mutant of the Congo species (scientific name: Coffee Canephora).

2014-06-30
Small coffee is a big challenge to Starbucks.

Small coffee is a big challenge to Starbucks.

With the increasing prosperity of our economy, cafes are springing up like bamboo shoots after a spring rain. There are all kinds of coffee shops in the CBD business district, office district and even the streets of residential areas in first-tier cities. The coffee industry is accelerating into a stage of high prosperity, so the practitioners of the coffee industry are facing unprecedented pressure and challenges. Starbucks in an absolutely strong situation, its

2015-05-20
Korean Wave attacks Korean Coffee China challenges Starbucks

Korean Wave attacks Korean Coffee China challenges Starbucks

According to the China Business Information Network industry research report, by the end of 2013, the number of cafes in China was about 28000, including more than 8400 chain cafes.

2014-08-27
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